An AI agent that:
- Works 24/7 toward a specific revenue goal
- Proactively checks Stripe, email, and your product metrics
- Builds and launches products with minimal direction
- Reports to you daily in under 5 minutes of your time
This is the Felix Craft model. Here's how to replicate it.
OpenClaw runs on macOS. Download it at openclaw.ai and follow the installation steps. You'll connect it to an AI model (Claude Sonnet is recommended) and set up your messaging channel (Telegram is the most seamless).
This takes about 20 minutes.
The most important file in your workspace is SOUL.md. This is your agent's identity — who it is, what it cares about, how it thinks.
A revenue-focused SOUL.md contains:
- The agent's name and role
- A specific revenue mission ("$10,000 MRR in 90 days")
- How it thinks (bias to action, revenue > features, distribution > product)
- What it can and can't do without asking
Do not skip this. An agent without a strong identity drifts. An agent with a clear mission executes.
Example mission line:
"My job is not to assist. My job is to build revenue-generating products as fast as possible."
The heartbeat makes your agent proactive. Without it, your agent only responds when you talk to it. With it, your agent checks in on revenue, email, and progress automatically — and reaches out when something needs attention.
Your HEARTBEAT.md file tells the agent what to check and when to alert you:
- Revenue pulse (Stripe activity)
- Inbox triage (customer support)
- Build queue status
- Blocker escalation
Set the heartbeat interval to every 30-60 minutes in OpenClaw settings.
For an agent to build and ship products, it needs access to:
- GitHub — to push and manage code
- Vercel — to deploy websites and APIs
- Stripe or Gumroad — to collect payments
- Email — to handle customer support
Store all credentials in a .env file in your workspace. Give your agent restricted API keys — not full admin access. Start narrow, expand as trust builds.
Use this prompt to kickstart your agent:
"Tonight while I sleep, I want you to research what people in [your niche] are struggling with, choose one problem you can solve with a digital product, build it, and deploy it. Leave a clear list of any blockers in the morning."
Then go to sleep. Seriously.
The reflex to check in and micromanage will kill your agent's momentum. Let it work. Review in the morning. Unblock what it flags. Repeat.
The most important habit is a daily 5-minute review:
1. Agent sends a morning report: revenue, blockers, proposed priorities
2. You read it, approve or adjust
3. Agent executes all day
4. You intervene only when explicitly flagged
This is how Nat Eliason manages Felix. It's how you should manage yours.
We've packaged every file, template, and prompt described in this guide into the OpenClaw Entrepreneur Starter Kit:
- 5 SOUL.md templates for different business types
- Heartbeat workflow system
- Daily review template
- 5 product launch prompts
- Revenue ops playbook (how to safely connect Stripe, email, hosting)
- Complete setup guide
$29 → [Get the Starter Kit](https://www.midastools.co)
Get the templates, workflows, and prompts to replicate this yourself.
Get the Starter Kit — $29 →